With so much drama, hype, and propaganda, the media machine drowns society. No longer seeming like the source to get information, the news simply presents what advances its corporate agenda. Stories don’t have to be meaningful or important, the intention is to excite the masses and drive ratings.

Topics are covered to exaggerate the drama which captivates the nation and world. For the media, the boring truth is often less important than the market shares that determine profits for stakeholders. And from that business perspective, regardless of how (in)significant news ultimately is, the news presented can simply be the information that has the best financial impact for a company. Data can be found to support pretty much anything.

If people base their idea of what is important from what seems to capture attention, then they actually don’t know what is important -- they only know what is trending. This has been the true story. Compared to real news, and as the weekend approaches, many passionately hooked fans are more entertained by next week’s exciting episode.

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