In America's two-hundred year history, the tricks for winning elections have evolved. Political spending is greater than ever, and so are the barriers to contend.
Corporations pay money to advertise a voice and reach new audiences, however; to have a political voice, the FEC (Federal Election Commission) has stated laws requiring "Paid for by" disclaimers in its Special Notices on Political Ads and Solicitations brochure.
Many businesses such as Facebook are now flagging political ads and are requiring everything questionable to have a disclaimer and come from a verified account. This raises the quality of contributors, but it also becomes more difficult for independent organizations to even have a voice.
While money can always be funneled through others to hide an agenda's trail, a disclaimer is not even required for items that according to the brochure, "cannot be conveniently printed (for example, pens, bumper stickers, campaign pins, campaign buttons and similar small items) or where its display is not practicable (for example, wearing apparel, water towers and skywriting)."
With hot topics, politics can steal the spotlight and distract from the real issues, emphasizing what captivates attention, and bringing the conversation into a candidate's desired territory. Facts can get twisted and over time be argued to an oblivion where the truth is lost.
Political messages can also appear in less obvious forms -- cities, counties, and districts are targeted; from local clubs, events, and even churches -- countless sponsors push politics using algorithms, big data, demographics, and other technologies. Television stations program content to satisfy political messages. Party ideologies play on internal conflicts and tear apart families/communities, friends and neighbors cannot be trusted because beneath the surface, everything might be about revolution.
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